Is it time to make a change (or grow a new shell)?

Lobsters grow their entire lives - but their carapace doesn’t. So they grow multiple new shells in a lifetime.

Our Business Coaching program helps you to do the same: growing new capabilities as you progress and enter new phases of your entrepreneurial journey.

Unlike lobsters, you won’t need to do it alone!

At Lobster Coaching, we work with an experienced team of highly qualified coaches who help you get on the right path and thrive in it.

We will help you unleash your inner potential!

Are you looking to…

  • Gain clarity & belief in your purpose & vision?

  • Gain confidence in your goals & leadership?

  • Get excited about what comes next?

  • Feel more capable & resilient?

  • Enhance your innovative spirit?

Do you want to avoid…

  • Burning energy for the wrong purposes?

  • Doubting your abilities & vision?

  • Wasting time without a thrilling strategy?

  • Being stuck by fear & failure?

  • Struggling with poor self-discipline & consistency?

If your answer is yes to most of these questions, it might be time for our business coaching program!

Take this time to focus on yourself, your business and your wellbeing. We’re here to help you, every step of the way.

About our Business Coaching

Our program is designed to provide professional guidance and offer tailor-made solutions for real entrepreneurial needs. Whether you’re starting out as a solopreneur or you’re ready to take your business to the next level, Lobster Coaching is your partner for the journey ahead.

You’ll leave the program feeling…

  • Confident in your abilities

  • Clear on your business strategy

  • Empowered to execute with self-care & self-leadership

  • Excited about your future potential

  • Proud of the work you’ve done

How does it work?

We start out big — and then we hone in on the little things. We’ll talk about the specific things you want in your life: from work to personal goals to healthy rituals. We’ll identify the things that are “musts”, “nice-to-haves” and the “no-gos.”


What’s the result? We’ll transform your purposeful vision into a concrete strategy that you can pragmatically approach and that aligns with your holistic self.

Phase 1 - The Vision

With your vision in mind, we’ll build out a roadmap with motivating milestones along the way. The journey might take weeks, months or a year. Each person’s roadmap is different. Your roadmap takes your available time, effort and budget into account. This ensures your plan is realistic and achievable. We will provide you with the tools to measure success along the way.


What’s the result? You’ll have a clear set of actionable goals to achieve and the best support from our team to stay on track as you progress.

Phase 2 - The Roadmap

Yay! You’ve made it to the fun part! With your vision and roadmap clearly defined, we’ll identify the resources you need to get cracking and achieve your goals. Do you need to work on your public speaking skills to secure funding? Or do you need to adjust your work environment to increase your productivity? Perhaps your new routine involves journaling for 10 minutes each day? No matter what it is, we will make sure you can achieve and sustain your set of goals.


What’s the result? You’ll gain self-awareness and renewed focus on the things that really matter the most. You’ll be much more confident and determined to tackle any obstacles that may come your way.

Phase 3 - The Action

What’s included in the program?

  • 8 coaching sessions from 60-90 minutes, scheduled according to your needs

  • Behavioural Profiling with scientific insights about your unique traits

  • Virtual support via WhatsApp from Monday - Friday 

  • Coaching in your language of choice: English, German, Italian, or French

  • Lobster Founders Community (coming soon): access to our community of Lobster Coaching clients for further mutual accountability, support, and additional free resource sharing.

  • EMCC accredited coaching: Alessandro and all affiliated Lobster Coaches are senior practitioners and recognised professionals worldwide. Our professional competencies include coaching, mentoring, consulting, behavioural science, and mindfulness (alongside other holistic approaches).

Meet the coach

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Meet the coach -

Alessandro De Giacomo, founder of Lobster Coaching, has lived, learned, and worked across Europe and the UK since 2010. He’s changed industries, been coached, travelled Oceania for half a year, taken up scuba diving, kitesurfing and photography, and went back to school to get another degree.

In addition to running his coaching business, Alessandro believes in doing his part to help overcome today’s social and environmental challenges in a positive and sustainable manner.